Learn Running Enterprise Design Sprints

Design Thinking meets Systems Thinking: a rapid, co-creative approach to transform enterprises based on a systemic, holistic framework. This seminar is based on Google/GV style Design Sprints adapted to the Enterprise context, using the Enterprise Design Framework to tackle strategic challenges.

Contact us for an in-house quote request or for further information regarding in-house training. We also offer mentoring and hands-on support on applying Enterprise Design tools in projects. Join our newsletter to receive event announcements.

Your Challenges

Are you an architect, designer, analyst, or executive in a position to drive change? Think about typical challenges in an enterprise environment you are facing:

  • Becoming more customer oriented
    How to create enterprises that become more customer oriented and create better product and service experiences?
  • Leading the digital transformation
    How to create enterprises that provide digital capabilities to customers and employees based on their needs?
  • Driving innovation and transformation by design
    How to create enterprises that use and manage design as a driver for innovation and transformation?
  • Navigating complexity
    How to create enterprises that embrace complexity, rather than just cope with it, as a source of opportunities?

What you will learn

Enterprise Design
To tackle this kind of challenges we have to enable enterprise designs that are capable of doing so. Our approach to this is called the Enterprise Design framework. It allows designing enterprise structures, systems and behaviours (think people’s experiences, service structures, technology and organization systems) needed to realize an underlying intent and purpose. In other words, designing whatever is needed to deliver a desired enterprise impact.

Stack: a systems view on enterprises
Designing for impact in a complex system like an enterprise context means dealing with a much larger playing field than the immediate project, briefing or deliverable. To deliver, we must realign the various moving parts of enterprise ecosystems and push them towards a meaningful, sustainable and achievable future state. We developed a holistic framework to understand enterprises arranged as a Stack of key elements from strategic Big Picture views, down to the applied Rendering level of tangible outcomes. The framework enables you to establish an enterprise-wide language to communicate between people from various disciplines, assess challenges, define purposeful design scopes beyond organizational levels and discipline silos, explore opportunities, and measure success of transformations.

Design Sprints: rapid, co-creative innovation and transformation
Working on design scopes across the enterprise requires strong engagement and co-creative collaboration with relevant stakeholders, and integrating relevant competencies and disciplines, such as Enterprise and Business Architecture, Brand Identity and Culture, Service and Experience Design. To accelerate the design process we apply Design Sprints, a fast step-by-step process to go through the different levels of the Stack, and generate designs bridging strategic intent with tangible outcomes. This format drives innovation, through collaboration of a diverse group of people, and enables feasible transformations, by iteratively validating results against the bigger context of the Stack.

This training is an opportunity to get familiar with the Enterprise Design approach and related tools to analyse and design relevant aspects of an enterprise in a holistic yet faced paced fashion. It enables practitioners to systematically design enterprises that have positive impact on customer and employee experiences, use feasible technology, and enable viable business models.

Seminar Outline

The course is structured around a practical Enterprise Design Sprint (based on the facilitator’s work with Google’s Sprint Master and Expert community). It combines Systems and Design Thinking for a rapid and lean innovation and transformation process. This technique is directly applicable to your enterprise challenges while adaptable to your organization context.

Introduction – Strategic Enterprise Design

Working with the Enterprise as a Playing Field
• Understanding the core principles of Enterprise Design
• Getting an overview of the Enterprise Design Framework components Stack, Sprint, Model, Playbook, Platform

What is an Enterprise Design Sprint?
Enabling Rapid Processes of Innovation and Transformation
• Learning how to apply Enterprise Design, its components and tools, by going through the Design Sprint phases

Preparing the Enterprise Design Sprint

Engage – Understand the Big Picture
• Understanding and assessing the key aspects of the enterprise with the Stack
• Establishing relations with stakeholders
• Prioritizing key aspects to define a promising scope
• Developing and framing the design challenge
• Planning and investing in a design sprint
Workshop: Developing and framing your Enterprise Design challenge

Running the Enterprise Design Sprint

Discover – A 360° Look into the Details
• Perform research and analysis about users, systems, and business perspectives
• Gather information from all available sources and relate them to each other
Workshop: Applying research techniques

Define – Create Conceptual Models • Modelling enterprises to inquire, collaborate, communicate and shift
• Overcoming standard model bias and model meta-design
• Developing integrated and connected views on the enterprise
• The Enterprise Design Modelling Language (EDML) and other Tools Workshop: Developing an effective Enterprise Design Model

Experiment – Generate Tangible Ideas
• Designing concrete potential design solutions for design challenges
• Illustrating ideas in sketches, wireframes, storyboards, or other techniques
• Prototyping the intangible and the role of visual thinking
Workshop: Developing and illustrating ideas

Validate – Get a Reality Check • Creating prototypes of potential solutions based on generated concepts • Testing assumptions with users of the solution
• Assessing concepts based on test results and feedback
Workshop: Gathering feedback with your prototype

Implement – Make it Reality • Turning validated designs into assets, models, principles, patterns, and templates
• Activating change agents and connectors in the enterprise
• Syncing with Agile and Lean methodologies for development and delivery • Developing plans for the transformation process
Workshop: Creating a blueprint

After the Design Sprint
Delivery – Let It Fly and Keep it in the Air • Set up governance and improvement processes
• Managing portfolio of opportunities, investments and outcomes
• Launching platforms uniting people, tools, resources and systems
• Measuring success based on strategic impact
Workshop: Your take aways and next steps

Learning Objectives

  • Understanding the extraordinary value proposition of design and architecture for enterprise stakeholders and their challenges
  • Understanding systems and design views on enterprises
  • Learning how to use Enterprise Design tools and methodologies in response to strategic challenges and topics
  • Fluency in key enterprise aspects and modelling techniques adapted to stakeholder groups and their concerns
  • Shaping an Enterprise Design approach suited to individual organizational cultures


  • Enterprise Architecture/Design Lead, Head of Digital
  • Enterprise Architect, Business Architect, Information Architect
  • Business Analyst, Business Designer, UX Designer
  • Enterprise Designer, Service Designer, Brand Strategist
  • C/VP-Level Executives in Digital, Customer Experience and Operations
  • User/Customer Experience Strategist, Consultant